Used ACURA TRUCK Header Panel Parts

Acura Truck

Acura was launched by Japanese car making giant, Honda of Japan in 1986. Acura is a brand designed and developed purely for the US market (outside of North America only vehicles under eth Honda brand are sold). Initially, Acura made a name for itself in the sports car segment but in the 1990’s, the company recognized a trend to larger vehicles and especially SUVs. The first foray into the suburban market was with a rebadged Isuzu named the MDX – this failed badly, however, Acura learned from this mistake and re-entered the market in 2001 with newly designed MDX and which rapidly established itself as a high specification SUV combined with a much lower price tag than the competition. The SUV range now also comprises the RDX, a compact SUV "crossover" utility vehicle in direct competition with the Ford Edge and Maxda CX-7 but which also competes directly with the BMX X3 demonstrating high-end value for money – the bedrock of Acura’s car making and selling strategy.