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Cadillac

Cadillac is the premier, luxury brand name for General Motors and the company was formed from the remnants of the Henry Ford Motor Company in 1902 after Ford left the original company. GM bought Cadillac in 1909 as part of its expansion and acquisition strategy under William Durant. For the next 30 years, the name Cadillac was synonymous with “luxury car” and “Caddies” set the standard in comfort and looks. The typical Cadillac body is elongated and designed with additions such as tail fins; Cadillac produced some of the longest cars in the world.

During the 1970’s and 1980’s, increasing competition from luxury imports and especially the formation of Japanese luxury marques such as Acura and Lexus, increased the competition for the company. During the 1990’s the company changed direction and ceased the long-body vehicles epitomized by the DeVille and Fleetwood models. Moving into the SUV market, Cadillac started to capitalize on the growing trend for larger vehicles and the company enjoyed considerable success in this sector. With General Motors declaring bankruptcy in 2009, Cadillac has been saved as one of the four brands GM will continue to trade under after emerging from bankruptcy protection.