Used ACURA TRUCK SLX Header Panel

Acura Truck

In 1986, Honda launched Acura as a separate brand to deliver luxury models to the US market (Acura as a brand does not exist outside of North America). This strategy has worked extremely well with the NSX (a sports car launched in 90’s), SUV’s (launched in the 90’s and relaunched in 2001) and luxury sedans (2004) – the strategy is simple, high-luxury, high-specification, high-quality at a much lower price than the competition. Acura has developed a reputation for being attuned to industry developments and customer trends which resulted in a foray into the SUV market with a rebadged Isuzu known as the MDX. This failed spectacularly but the company learned its lesson and with a new design, relaunched the MDX in 2001. The MDX proved a huge hit with the SUV-buying public and Acura is now also leading the charge on the "crossover" market with utility vehicles designed for general use, notably the RDX, a compact SUV which delivers comparable specification levels as the BMW X3 for a much lower price tag.